WhatsApp is the leading messenger app for marketing, used by millions of businesses worldwide to promote their brands. While WhatsApp started as a messaging platform for personal use, it has evolved to include various features that allow for business engagement solutions. WhatsApp's business engagement solutions have helped businesses of all kinds achieve growth. As a marketer, not using WhatsApp for marketing means missing out on many benefits. The article presents some WhatsApp business statistics to encourage marketers to use the platform.
How can WhatsApp Business usefully to your Business, metrics :
- WhatsApp has over 2 billion users worldwide and has been adding around 500 million users every two years.
- WhatsApp is used in over 60 languages and over 180 countries worldwide, and has an average of 13 million downloads per month.
- On average, 100 billion messages are sent daily on WhatsApp.
- Around one-quarter of total users upload WhatsApp statuses every day, and users spend an average of 18.6 hours on WhatsApp every month.
- WhatsApp was the best-performing social media app during the Covid-19 pandemic and saw a 352% increase in use by e-commerce businesses during that time.
- WhatsApp is highly accepted by numerous age groups, with most users falling within the age group of 26 to 35.
- 69% of internet users worldwide use WhatsApp (excluding China), and India has the biggest WhatsApp Business market.
- WhatsApp has impressive open and click-through rates, with a click-through rate of about 45-60% on campaigns and an open rate of 98%.
The Rise of WhatsApp Business APIs and Chatbots
In recent years, the use of chatbots has become increasingly prevalent in modern service delivery methods. With the help of WhatsApp Business APIs, organizations are now able to automate their WhatsApp messenger to attend to both customers and staff quickly and reliably.
According to recent statistics, the WhatsApp Business APIs have an open rate of 99% and a response rate close to 50%. This indicates that customers are engaging with businesses through this platform at a high rate, making it an important tool for customer engagement and support.
One of the key benefits of using WhatsApp Business chatbots is the time savings that they offer businesses. By 2023, it is estimated that businesses will be able to save 2.5 billion hours through the use of chatbots. This will not only lead to increased efficiency and productivity but also allow businesses to focus more on developing their products and services.
Another important benefit of using WhatsApp Business chatbots is the speed and efficiency that they offer. Studies have shown that WhatsApp Business speeds up customer service by 225%, boosts sales by 27%, and enhances conversion rates by 20%. This means that businesses can engage with customers more effectively and generate more revenue through this platform.
Moreover, the use of chatbots is expected to grow rapidly in the coming years. By 2022, it is estimated that 70% of white-collar employees will interact with chatbots daily. Furthermore, chatbots are expected to deliver $11 billion in savings by 2023, demonstrating the significant potential impact that this technology can have on business operations.
Benefits of WhatsApp Business for Customers
One of the main reasons why customers use WhatsApp Business is for customer support. In fact, according to recent statistics, 39% of customers say that they contact businesses through the platform for this reason. WhatsApp Business provides customers with a convenient way to get in touch with businesses, as they can do so from their mobile device at any time.
In addition to customer support, customers also use WhatsApp Business for a variety of other reasons. For example, 54% of customers say that they use the platform for delivery tracking, while 50% mention appointments and notifications. The platform also allows customers to receive special deals and promotions, with 43% saying that they use WhatsApp Business for this purpose.
One of the key benefits of using WhatsApp Business for customers is the convenience that it offers. With WhatsApp Business, customers can easily track their orders, receive appointment reminders, and get in touch with businesses for any queries or concerns they may have.
Another important benefit of using WhatsApp Business for customers is the ability to receive immediate help. According to recent statistics, 33% of customers say that getting immediate help is the top benefit they get from interacting with businesses on WhatsApp. Furthermore, 28% of customers say that after-business-hour services are a key benefit of using the platform.
Overall, the benefits of using WhatsApp Business for customers are clear. From customer support to special deals and promotions, the platform offers a convenient and effective way for customers to engage with businesses.
The Future of WhatsApp Business
Looking ahead, the future of WhatsApp Business looks bright. With the growing popularity of chatbots and the increasing number of businesses using WhatsApp Business to engage with customers, the platform is expected to become an even more important tool for business operations.
One area where WhatsApp Business is likely to see further growth is in marketing and promotions. By incorporating WhatsApp Business into their marketing strategy, businesses can reach a wider audience and offer personalized promotions and deals to customers.
Furthermore, as more businesses adopt WhatsApp Business, the platform is likely to become an even more central tool for customer engagement and support. With the ability to offer fast, efficient, and personalized support, businesses can create a strong
Conclusion : Why WhatsApp Business APIs and chatbots benefits to businesses
WhatsApp Business APIs and chatbots have become a powerful tool for businesses to engage with customers and streamline their operations. With an open rate of 99% and a response rate close to 50%, WhatsApp Business provides a highly effective platform for customer engagement and support.
The time savings and efficiency benefits of using chatbots are significant, with estimates suggesting that businesses could save 2.5 billion hours by 2023. Moreover, the platform speeds up customer service, boosts sales, and enhances conversion rates, making it an essential tool for businesses of all sizes.
For customers, WhatsApp Business offers a convenient and efficient way to engage with businesses, whether it's for customer support, delivery tracking, or special deals and promotions. With the ability to receive immediate help and after-business-hour services, customers are able to connect with businesses at any time and from anywhere.
As more businesses adopt WhatsApp Business, the platform is expected to see further growth in the coming years, particularly in marketing and promotions. With the ability to offer personalized promotions and reach a wider audience, WhatsApp Business is becoming a key tool for businesses to drive growth and increase revenue.
Overall, the rise of WhatsApp Business APIs and chatbots represents a significant shift in the way that businesses engage with customers. As the platform continues to evolve, it is likely to become an even more essential tool for businesses of all types and sizes.
