The Motorola Ara project has been in development for a year now, so it’s not something Motorola put together when they saw the Phonebloks video. Motorola will also be working with the creator of the Phonebloks concept Dave Hakkens on the Ara project.
Motorola will soon be sending invites to developers to start working on modules for the Ara and an alpha version of a Module Developer’s Kit will be released in winter.
Motorola Project Ara Impressions! by MKBHD